About

#FairTuesday is an ethical shopping initiative created in response to Black Friday and Cyber Monday. The goal of #FairTuesday is to inspire conscious consumerism and show how an everyday purchase can change lives in a whole community. #FairTuesday features fair trade, ethical, and eco-friendly brands and invites other businesses to take a step towards sustainability.

The movement was launched in 2012 by Global Goods Partners, a non-profit organization dedicated to empowering women around the globe through fair trade when Jennifer Gootman, then-executive director of Global Goods Partners, and social media expert Ksenia Avdulova met at an ethical fashion event in Brooklyn.

Over the course of five short weeks in 2012, #FairTuesday reached over 3 million people and brought together 135 partners in 13 countries.




Questions? Contact us at FairTuesday@globalgoodspartners.org.

Advisory Committee
Kelly Jackson, Global Goods Partners
Jonit Bookheim, Mata Traders
Ksenia Avdulova, Breakfast Criminals
Jennifer Gootman, West Elm

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